Vynamic interviewed Global, Regional, and Affiliates in order to identify critical drivers, barriers, and attitudes towards lifecycle management. Vynamic then facilitated a workshop to assess strategic options and map high-level readiness plans with positioning, timelines, resources, and KPIs. Vynamic also prioritized country-specific and global-level activities to distinguish the brand using a proprietary diagnostic tool.
A Commercial Brand Lead identified the need to investigate feasible brand protection options for a major oncology brand that was approaching Loss of Exclusivity (LOE). Significant changes to market share and brand positioning were anticipated due to in-class competitor brands and generic entries, as well as new pipeline launches. There was a need to develop global strategies to defend future, differentiated positioning.
Vynamic interviewed Global, Regional, and Affiliates in order to identify critical drivers, barriers, and attitudes towards lifecycle management. Vynamic then facilitated a workshop to assess strategic options and map high-level readiness plans with positioning, timelines, resources, and KPIs. Vynamic also prioritized country-specific and global-level activities to distinguish the brand using a proprietary diagnostic tool.
Contact our team to learn more about how we can help your needs.
Send us a message and we'll get back to you shortly.
"*" indicates required fields
