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Commercial Organization Design

THE CHALLENGE Our life sciences client acquired a new pre-commercial specialty medicine but lacked a business unit to launch or support it. Both a rapid sales force roll-out and a new commercialization strategy were needed amid moving timelines. THE APPROACH Vynamic was engaged by our client’s Commercial and Operations leadership to design a new specialty …

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Laboratory Information System Integration

THE CHALLENGE A multi-location academic medical center struggled to manage two aging legacy Laboratory Information Systems (LIS) on top of emerging Meaningful Use regulations.  Additionally, minimal integration between facilities created missed opportunities for both operational efficiencies and increased revenue. THE APPROACH Vynamic was responsible for enabling all data exchange between the new LIS and the …

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Culture Transformation

THE CHALLENGE At the start of 2015, the health system CEO set a goal to rank among the top 10% of health systems nationwide in patient experience within the next four years, and soon launched a system-wide pursuit of achieving it. Viewing the drivers of patient and customer experience as Culture, Process, Environment, and Leadership …

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Patient Journey Product Strategy Assessment

THE CHALLENGE An industry-leading provider of scientific, technical and medical information products was interested in delivering an entirely new patient engagement experience through an innovative product offering.  This offering was designed to enable Health Care Professionals and their patients to view and exchange information throughout each phase of the patient’s care journey.  The client was …

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AmeriHealth Caritas: Next Generation Service Delivery Model

THE CHALLENGE The convergence of a rapidly evolving healthcare landscape, increased focus on regulatory guidelines, and reduction in medical reimbursement levels was dramatically impacting a Medicaid health plan’s ability to meet the changing needs of its membership and drive market performance. To respond to these pressures, the Public Health organization partnered with Vynamic to determine …

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Digital Marketing Solutions

THE CHALLENGE With evolving business priorities and continued industry constraints, a global Pharmaceutical company was looking for methods to maintain its competitive edge. They were struggling with how to effectively launch multiple new products while still maintaining and reducing their cost structure. OUR APPROACH In order to deliver the right solution, Vynamic’s approach began with …

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Implementing a Successful Patient Assistance Program

THE CHALLENGE Faced with the challenge of brand teams managing their programs individually while overlapping their efforts and overextending limited resources, this global Pharmaceutical company identified Patient Assistance Programs (PAP) as a focus for improvement. With multiple vendors providing redundant services and patients receiving varying levels of support, the company was missing the opportunity to …

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Emerging Digital Capability Launch

THE CHALLENGE Faced with a challenging business environment, a launch brand for a leading global Pharmaceutical company went to market without the support of a traditional sales force. The brand team needed to achieve reach and awareness to adequately drive sales with decreased resources. In response to these constraints, the brand team sought to engage …