Repositioning a Shared Function as a Valuable Strategic Partner

Our life sciences client acquired a new pre-commercial specialty medicine but lacked a business unit to launch or support it. Both a rapid sales force roll-out and a new commercialization strategy were needed amid moving timelines.

Vynamic leveraged deep expertise in organizational change to create a business case for a new model in Medical Affairs and identified the core team as well as their roles and responsibilities. We also incorporated our understanding of current industry best practices through both an external peer benchmark and an internal company analysis. Vynamic then put the designed cross-functional operating model through a formal workshop with stakeholders to refine and rollout a Playbook. Lastly, Vynamic developed the key tools and training materials across the organization to maximize understanding.

Vynamic worked hand-in-hand with the client to transform the ways of working for each Therapeutic Area. In collaboration with Marketing, Sales, Finance, and Operations, the team enabled engagement and mobilized capabilities.

A global life sciences company had centralized multiple business units into a single organization. But one key business unit was not being maximized to its full potential – resources were spending too much time on activities that didn’t fully leverage their skills, clients didn’t understand their capabilities and skill development needed focus. Vynamic was asked to help find ways to better enable this business unit.

With the appointment of new leadership, a global technology organization was looking to make changes to its organizational structure. Multiple acquisitions resulted in unclear product ownership from research to development to delivery.  This lack of direction created confusion across the organization and in the marketplace. In order to embark on a transformational journey to resolve these issues, leadership needed to set the stage organizationally and create a tactical path forward.