Case Study

Streamlined Launch Readiness Plan and Global-to-Local Alignment

THE CHALLENGE

A pharmaceutical company was looking to develop a successful global brand strategy and launch readiness plan for a novel oncology drug. The company wanted cross-functional collaboration on the brand vision and positioning statement from the Global and Affiliate teams.

OUR APPROACH

Vynamic gathered internal and external materials and combined it with internal stakeholder interviews to deliver a comprehensive situational analysis. The situational analysis fed into an initial launch readiness plan. The recommended suitable strategic options were then collaboratively finalized in a workshop facilitated by Vynamic.

THE RESULTS

Delivered a launch readiness plan with cross-functional buy-in from Global and Affiliate teams.

Gained internal alignment on key strategic priorities and endorsement from senior leadership.

Received an immediate sign-off for the launch readiness plan.