Case Study

Streamlined Launch Readiness Plan and Global-to-Local Alignment


A pharmaceutical company was looking to develop a successful global brand strategy and launch readiness plan for a novel oncology drug. The company wanted cross-functional collaboration on the brand vision and positioning statement from the Global and Affiliate teams.


Vynamic gathered internal and external materials and combined it with internal stakeholder interviews to deliver a comprehensive situational analysis. The situational analysis fed into an initial launch readiness plan. The recommended suitable strategic options were then collaboratively finalized in a workshop facilitated by Vynamic.


Delivered a launch readiness plan with cross-functional buy-in from Global and Affiliate teams.

Gained internal alignment on key strategic priorities and endorsement from senior leadership.

Received an immediate sign-off for the launch readiness plan.