A pharmaceutical company was looking to develop a successful global brand strategy and launch readiness plan for a novel oncology drug. The company wanted cross-functional collaboration on the brand vision and positioning statement from the Global and Affiliate teams.
A pharmaceutical company was looking to develop a successful global brand strategy and launch readiness plan for a novel oncology drug. The company wanted cross-functional collaboration on the brand vision and positioning statement from the Global and Affiliate teams.
Vynamic gathered internal and external materials and combined it with internal stakeholder interviews to deliver a comprehensive situational analysis. The situational analysis fed into an initial launch readiness plan. The recommended suitable strategic options were then collaboratively finalized in a workshop facilitated by Vynamic.
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