Case Study

Support of a KOL Engagement Strategy

THE CHALLENGE

In order to support Key Opinion Leader (KOL)- specific engagement activities, our client desired a more complete understanding of intended launch markets . They were seeking to design and implement activities to support the launch of a product in two emerging markets.

OUR APPROACH

Vynamic conducted a gap analysis of the client’s target markets and competitor engagement strategies, assimilating market research insights and a landscape analysis to identify trends and gaps. Input from local affiliates were incorporated into the research to validate the findings.

THE RESULTS

  • A detailed analysis of the public and private healthcare systems in the target markets and existing competitor strategies and tactics.
  • Recommendations developed for engagement strategies and tactics, including key messages.