Vynamic / Healthcare Industry / Life Sciences
Healthcare Technology Providers

Life Sciences

Pharmaceutical and Biotech Companies

The rising influence of health plans, provider consolidation, and increased patient access to information have created a swirling business environment for life sciences organizations.  Regulatory complexity and competitive intensity are putting more pressure than ever on innovation, R&D productivity and business development.  Life sciences companies must now innovate and collaborate better than ever before while also creating data-driven strategies, highly efficient operating models and vibrant company cultures.

Vynamic is working with clients in areas including:

Brand Strategy, Planning & Launch

Vynamic serves as a trusted partner to brand teams, from early launch readiness through full lifecycle strategy, planning and execution.

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Advanced Commercial Operations Capabilities

Vynamic helps clients create valuable connections with their customers in five key ways. Our unique approach draws on our brand team experience to design and implement cross-brand capabilities that balance all stakeholder needs in an optimal way.

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Market Access

Vynamic helps clients face a market dynamic increasingly focused on discounting medications with payers. We implement strategies that enable organizations to make more informed and holistic decisions that factor in the value of their current portfolio and product pipeline and align cross-functional stakeholders.

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Medical Affairs

Vynamic helps clients by designing and implementing business processes and models that compliment the scientific priorities of today’s medical affairs organizations.

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Strategic Transformation & Integration

Vynamic is frequently the “first call” our clients make once the ink dries on a merger or acquisition deal. We help integrate company cultures, systems, and processes in a rapid, robust, and efficient way.

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Related Content
Podcast

Spotlight Trends Minisode: Life Sciences

November 24, 2020
As 2020 winds down, we want to look to the year ahead. In this minisode, we sit down with Vynamic’s Life Sciences Sector Advisor, Karen Baldry, to discuss the trends she sees being the most impactful in 2021. The episode opens with a discussion of the COVID-19 vaccine and the shift in focus from clinical …
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Spotlight Trends Minisode: Life Sciences
Podcast

Election 2020: Impact on Healthcare

November 19, 2020
The 2020 election saw historic turn out with over 62% of the eligible voting population and more than 148 million votes cast. Healthcare was a key issue this election, particularly given candidates’ divergent policies and the increased attention on public health during the current COVID-19 pandemic. The episode opens with a discussion of what a …
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Election 2020: Impact on Healthcare
Podcast

Spotlight Trends Minisode: Public Health

November 5, 2020
As 2020 winds down, we want to take a look at the year ahead. In this minisode, we sit down with Vynamic’s Public Health Sector Advisor, Mindy McGrath, to discuss the trends she sees being the most impactful in 2021. The episode opens with a discussion around the uncertainty of the Affordable Care Act (01:06) …
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Spotlight Trends Minisode: Public Health
Case Study

Engaging HCPs Through True Omnichannel Marketing

To meet evolving HCP expectations and our Life Sciences client’s business objectives, Vynamic collaboratively developed a new customer-centric omnichannel ecosystem that would transform how the brand (and the company) approached marketing.

Engaging HCPs Through True Omnichannel Marketing
Podcast

COVID-19: Vaccine Development & Distribution

October 22, 2020
The COVID-19 pandemic has spread to more than 33 million people worldwide, sending the healthcare industry racing to find a safe and effective vaccine. With over 42 candidates now in human trials, the conversation is evolving from not only when a vaccine(s) will be available, but also how those vaccines will be distributed to effectively …
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COVID-19: Vaccine Development & Distribution
Podcast

Introducing Season 2

October 15, 2020
Introducing Season 2 of Trending Health. Over the last year we’ve featured entrepreneurs and experts from across the healthcare industry, covering topics from AI, telehealth, and cloud pharmacy, to organizational culture, design thinking, and innovation. Check out the episode to hear what will be new in Season 2!
Introducing Season 2
Case Study

Health Plan Call Center CRM Business Migration Strategy

A regional health plan sought to migrate to a new CRM platform as part of a multi-year technology transformation aimed at better servicing its members. This CRM is used by roughly a third of the client’s employees to document and manage tens of thousands of customer interactions a year.

Health Plan Call Center CRM Business Migration Strategy
Podcast

Bonus Episode – Digital Pharmacy and Blink Health

October 1, 2020
On this bonus episode we dive deeper into the topic of digital pharmacies. The often confusing world of prescription drug pricing is experiencing revolutionary change. As digital and cloud solutions enable new online pharmacy service offerings to emerge, new ways for consumers, patients, and providers to open the curtain to lower prices for medications are being created.  Friend of Vynamic Albie Salvatore, VP of Clinical Technology Sales at Blink …
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Bonus Episode – Digital Pharmacy and Blink Health
Podcast

Bonus Episode – Digital and Life Sciences

September 17, 2020
Digital solutions have been a cornerstone of Life Sciences marketing efforts for some time. Will that continue and how do Life Sciences organizations utilize digital to enhance customer experience? On this bonus episode of Trending Health we take a deeper look at this topic with friend of Vynamic Ryan Billings, Head of US Oncology Digital …
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Bonus Episode – Digital and Life Sciences
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