Vynamic / Healthcare Industry / Life Sciences
Healthcare Technology Providers

Life Sciences

Pharmaceutical and Biotech Companies

The rising influence of health plans, provider consolidation, and increased patient access to information have created a swirling business environment for life sciences organizations.  Regulatory complexity and competitive intensity are putting more pressure than ever on innovation, R&D productivity and business development.  Life sciences companies must now innovate and collaborate better than ever before while also creating data-driven strategies, highly efficient operating models and vibrant company cultures.

Vynamic is working with clients in areas including:

Brand Strategy, Planning & Launch

Vynamic serves as a trusted partner to brand teams, from early launch readiness through full lifecycle strategy, planning and execution.

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Advanced Commercial Operations Capabilities

Vynamic helps clients create valuable connections with their customers in five key ways. Our unique approach draws on our brand team experience to design and implement cross-brand capabilities that balance all stakeholder needs in an optimal way.

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Market Access

Vynamic helps clients face a market dynamic increasingly focused on discounting medications with payers. We implement strategies that enable organizations to make more informed and holistic decisions that factor in the value of their current portfolio and product pipeline and align cross-functional stakeholders.

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Medical Affairs

Vynamic helps clients by designing and implementing business processes and models that compliment the scientific priorities of today’s medical affairs organizations.

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Strategic Transformation & Integration

Vynamic is frequently the “first call” our clients make once the ink dries on a merger or acquisition deal. We help integrate company cultures, systems, and processes in a rapid, robust, and efficient way.

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Next Generation Reporting

A Blues plan was looking to create a best in class analytics solution available to providers and health systems within their network. The goal was to enable providers to better manage their member populations and drive performance within Value-Based arrangements.

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Oncology Product Launch

A Global Life Sciences company was launching a new drug within the US Oncology Market and did not have a formal team and/or strategic launch plan in place one year prior to anticipated FDA approval.

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Transition Framework Development

Vynamic mapped the internal organization across functions and roles into a RACI with senior management buy-in. Then a draft Transition Framework was developed, followed by validation at several organizational levels and a beta test.

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Support of a KOL Engagement Strategy

Vynamic conducted a gap analysis of the client’s target markets and competitor engagement strategies, assimilating market research insights and a landscape analysis to identify trends and gaps. Input from local affiliates were incorporated into the research to validate the findings.

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Benchmarking to Define Global Medical Affairs Remit

Vynamic conducted in-depth benchmarking interviews with Medical Affairs executives from eight top-tier pharmaceutical companies across the industry, offering a summary report in return for participation.

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Global Protection Strategy Development

Vynamic interviewed Global, Regional, and Affiliates in order to identify critical drivers, barriers, and attitudes towards lifecycle management. Vynamic then facilitated a workshop to assess strategic options and map high-level readiness plans with positioning, timelines, resources, and KPIs. Vynamic also prioritized country-specific and global-level activities to distinguish the brand using a proprietary diagnostic tool.

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