Charting your course: Navigate your launch journey with certainty

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Authored by:

  • Liza Pliss, VP at Research Partnership
  • Gan Tan, Partner at Putnam
  • Ashley Stanley, Product Launch Practice Lead at Vynamic
  • Ankit Patel, Partner at Putnam
  • Brian Stamm, Product Launch Practice Lead at Vynamic
  • Tom Winter, Senior Director at Research Partnership
  • Madeleine Lacaille, Associate VP, Global Strategic Accounts at STEM

The life sciences industry is constantly evolving, presenting new challenges and opportunities for companies launching innovative therapies. To achieve a successful product launch, it is essential to have a well-defined strategy and a meticulous plan, early.

This guide will provide you with expert insights and actionable strategies to navigate pre-launch complexities and set your product up for success. Drawing on insights from Inizio Advisory experts, we’ll explore the key pillars of successful pre-launch planning:

  • Understanding the market
  • Optimizing your launch planning and decisions
  • Validating your approach

Download the guide


About Inizio Advisory

Inizio Advisory partners with pharma and life sciences companies to help navigate product launches successfully. From clinical development to post launch optimization, find out how we can help get your launch planning journey started.

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About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.

Want to learn more? Get in touch!