Design thinking may be one of the hottest buzzwords echoing throughout the halls of the business and technology worlds today, but the concept is not new. Since the late 1950s, designers of products of all types have employed and adhered to principles of design thinking like empathy, prototyping, co-creation, and user-centricity to create technical and physical products we all use today. Recently, as the gap between patient and healthcare companies has narrowed, the life sciences sector has shown a heightened interest in applying design thinking to the products and services they create and offer. To dive deeper into this topic I am joined by our resident expert Mike Cottone, a Director at Vynamic.
Introducing Season 2
Health Plan Call Center CRM Business Migration Strategy
A regional health plan sought to migrate to a new CRM platform as part of a multi-year technology transformation aimed at better servicing its members. This CRM is used by roughly a third of the client’s employees to document and manage tens of thousands of customer interactions a year.
Bonus Episode – Digital Pharmacy and Blink Health
Bonus Episode – Digital and Life Sciences
Vaccine Disease Awareness Strategy
A Global Medical Affairs infectious disease team wanted to understand and leverage key learnings from Disease Awareness pre-launch/launch activities of relevant analog vaccines to inform a global strategy for a vaccine in clinical development. Learn more about how Vynamic approached and delivered this project.
Bonus Episode – The Story of Bainbridge Health
Pivoting Oncology Launch Plans Amid COVID-19
The COVID-19 pandemic has changed how new therapies are commercially launched in the US, and many life sciences manufacturers have had to pivot to ensure patients are able to access medications they need. Learn how Vynamic recently advised two large pharmaceutical companies working within in an alliance on how to pivot their launch planning efforts (both internally and externally) for two oncology indication launches.
Entrepreneurial Methods & Incubating Ideas in Healthcare
Five Success Factors For Launching Healthcare Tech Products
The COVID-19 pandemic has not only driven an increased appetite and need for digital transformation, but also forced healthcare technology companies around the world to rethink how they launch products and find a new normal. View Vynamic's full insight into the five success factors for launching healthcare tech products.
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