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Vynamic approaches the healthcare industry as five interwoven sectors, providing access to our unique perspective during a time of continuous change. There are many interesting activities in the healthcare industry that go beyond the headlines. The Hi 5 podcast shares our perspective on healthcare topics that are real, relevant and worth exploring.

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Spotlight Trends Minisode: Provider

December 3, 2020
As 2020 winds down, we want to look to the year ahead. In this minisode, we sit down with Vynamic’s Provider Sector Advisor, Ryan Hummel, to discuss the trends he sees being the most impactful in 2021. The episode opens with a discussion of the rapid expansion of telehealth, the recent decline in preventative care …
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Case Study

Brand Performance Assessment During Critical Launch Window

A second-in-portfolio pharmaceutical product faced underperformance during their critical launch window and asked Vynamic to conduct a 360° assessment of brand strategy and tactical execution.

Brand Performance Assessment During Critical Launch Window
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November 24, 2020
As 2020 winds down, we want to look to the year ahead. In this minisode, we sit down with Vynamic’s Life Sciences Sector Advisor, Karen Baldry, to discuss the trends she sees being the most impactful in 2021. The episode opens with a discussion of the COVID-19 vaccine and the shift in focus from clinical …
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Election 2020: Impact on Healthcare

November 19, 2020
The 2020 election saw historic turn out with over 62% of the eligible voting population and more than 148 million votes cast. Healthcare was a key issue this election, particularly given candidates’ divergent policies and the increased attention on public health during the current COVID-19 pandemic. The episode opens with a discussion of what a …
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Spotlight Trends Minisode: Public Health

November 5, 2020
As 2020 winds down, we want to take a look at the year ahead. In this minisode, we sit down with Vynamic’s Public Health Sector Advisor, Mindy McGrath, to discuss the trends she sees being the most impactful in 2021. The episode opens with a discussion around the uncertainty of the Affordable Care Act (01:06) …
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Case Study

Engaging HCPs Through True Omnichannel Marketing

To meet evolving HCP expectations and our Life Sciences client’s business objectives, Vynamic collaboratively developed a new customer-centric omnichannel ecosystem that would transform how the brand (and the company) approached marketing.

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COVID-19: Vaccine Development & Distribution

October 22, 2020
The COVID-19 pandemic has spread to more than 33 million people worldwide, sending the healthcare industry racing to find a safe and effective vaccine. With over 42 candidates now in human trials, the conversation is evolving from not only when a vaccine(s) will be available, but also how those vaccines will be distributed to effectively …
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Introducing Season 2

October 15, 2020
Introducing Season 2 of Trending Health. Over the last year we’ve featured entrepreneurs and experts from across the healthcare industry, covering topics from AI, telehealth, and cloud pharmacy, to organizational culture, design thinking, and innovation. Check out the episode to hear what will be new in Season 2!
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Case Study

Health Plan Call Center CRM Business Migration Strategy

A regional health plan sought to migrate to a new CRM platform as part of a multi-year technology transformation aimed at better servicing its members. This CRM is used by roughly a third of the client’s employees to document and manage tens of thousands of customer interactions a year.

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