In the inaugural episode, Mindy and Ryan discuss how home infusion therapy is part of the broader trend in delivering healthcare in the home to better meet the needs of patients. While many providers and pharmacies are interested in adopting this line of business, there are obstacles to consider. In an interview, guest Connie Sullivan, Vice President of Research and Innovation for the National Home Infusion Association joins us to share what she is observing in the home infusion industry.
Spotlight Trends Minisode: Provider
Brand Performance Assessment During Critical Launch Window
A second-in-portfolio pharmaceutical product faced underperformance during their critical launch window and asked Vynamic to conduct a 360° assessment of brand strategy and tactical execution.
Spotlight Trends Minisode: Life Sciences
Election 2020: Impact on Healthcare
Spotlight Trends Minisode: Public Health
Engaging HCPs Through True Omnichannel Marketing
To meet evolving HCP expectations and our Life Sciences client’s business objectives, Vynamic collaboratively developed a new customer-centric omnichannel ecosystem that would transform how the brand (and the company) approached marketing.
- Life Sciences
COVID-19: Vaccine Development & Distribution
Introducing Season 2
Health Plan Call Center CRM Business Migration Strategy
A regional health plan sought to migrate to a new CRM platform as part of a multi-year technology transformation aimed at better servicing its members. This CRM is used by roughly a third of the client’s employees to document and manage tens of thousands of customer interactions a year.
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