With healthcare organizations expanding across the value chain and blurring boundaries across sectors, Jen, Mindy, and Ryan discuss the trend towards business model and partnership innovation. The episode opens with a discussion of what is driving this change (00:45), specifically consumers, complexity, connected care, cost, the need to create and capturing value, and of course, COVID-19 (04:08). At (06:28) the conversation shifts to discussing a few specific business model and partnership innovation examples, including the Oak Street-One Medical partnership (06:50), the Humana-Dispatch health partnership (08:44), and the Hims/Hers-Privia Health partnership (10:32). Traditional life science companies continue to pursue unique launch partnerships, licensing opportunities, and distribution agreements (11:06), while healthcare organizations are spinning out their in-house technology solutions as independent offerings (12:37). The episode concludes with a discussion of what healthcare leaders should be considering to make these new partnerships and models successful (13:48), including clearly defined goals and success metrics, transparency, and agility.
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When COVID-19 dramatically changed the landscape during Medicare annual enrollment for a large regional health plan, Vynamic stepped in to quickly identify and execute multiple win-win partnerships to enhance customer experience and deliver on business goals. Learn more about Vynamic’s approach.
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