As 2020 winds down, we want to look to the year ahead. In this minisode, we sit down with Vynamic’s Health Plans Sector Advisor, Saurabh Raman, to discuss the trends he sees being the most impactful in 2021. The episode opens with a discussion of medical utilization and the impact on consumer costs (01:20). The conversation then moves to the impact on reimbursement of the shift to virtual care (02:49) and the continued expansion of voluntary and specialty benefits (03:50). The interview closes with consideration of the impact of these trends (05:20), including potential spending spikes and cost pressures from decreased utilization (05:40), and improved cost of care and outcomes through telehealth and expanded coverage (06:45).
Operating Model Communications Toolkit
The analytics, data, and insights function of a large global pharmaceutical company experienced several substantial changes in a short timeframe. Learn how Vynamic helped reposition this remodeled function as a strategic partner to internal stakeholders through a robust communications toolkit that conveyed their new identity, value, and offerings in a compelling way.
Spotlight Trends Minisode: Healthcare Technology
Spotlight Trends Minisode: Provider
Brand Performance Assessment During Critical Launch Window
A second-in-portfolio pharmaceutical product faced underperformance during their critical launch window and asked Vynamic to conduct a 360° assessment of brand strategy and tactical execution.
Spotlight Trends Minisode: Life Sciences
Election 2020: Impact on Healthcare
Spotlight Trends Minisode: Public Health
Engaging HCPs Through True Omnichannel Marketing
To meet evolving HCP expectations and our Life Sciences client’s business objectives, Vynamic collaboratively developed a new customer-centric omnichannel ecosystem that would transform how the brand (and the company) approached marketing.
- Life Sciences
COVID-19: Vaccine Development & Distribution
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