As 2020 winds down, we want to look to the year ahead. In this minisode, we sit down with Vynamic’s Healthcare Technology Sector Advisor, Chrisna Govin, to discuss the trends she sees being the most impactful in 2021. The episode opens with a discussion of the accelerants that are causing rapid adoption of technologies across the healthcare ecosystem, including COVID-19, continued growth of the aging population, increasing diversity and inclusion expectations, and overall comfort with technology (00:35). The scope of virtual care is rapidly expanding across care settings, use cases, and specialty care (01:15) and health plans and providers are considering new digital front doors in seamlessly connecting patients with care (01:59). Consumer whole person focus is broadening the definition of health, what it means for their portfolios, and what technology and data partnerships they will need to support this shift (02:42). The race for actionable intelligence is making new and innovative partnerships with technology companies critical to success across the healthcare industry (03:56). The interview closes with consideration of the impact of these trends (05:10), including the faster evolution, increased flexibility, and improved resilience of the healthcare industry.
Operating Model Communications Toolkit
The analytics, data, and insights function of a large global pharmaceutical company experienced several substantial changes in a short timeframe. Learn how Vynamic helped reposition this remodeled function as a strategic partner to internal stakeholders through a robust communications toolkit that conveyed their new identity, value, and offerings in a compelling way.
Spotlight Trends Minisode: Health Plans
Spotlight Trends Minisode: Provider
Brand Performance Assessment During Critical Launch Window
A second-in-portfolio pharmaceutical product faced underperformance during their critical launch window and asked Vynamic to conduct a 360° assessment of brand strategy and tactical execution.
Spotlight Trends Minisode: Life Sciences
Election 2020: Impact on Healthcare
Spotlight Trends Minisode: Public Health
Engaging HCPs Through True Omnichannel Marketing
To meet evolving HCP expectations and our Life Sciences client’s business objectives, Vynamic collaboratively developed a new customer-centric omnichannel ecosystem that would transform how the brand (and the company) approached marketing.
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COVID-19: Vaccine Development & Distribution
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