As 2020 winds down, we want to look to the year ahead. In this minisode, we sit down with Vynamic’s Life Sciences Sector Advisor, Karen Baldry, to discuss the trends she sees being the most impactful in 2021. The episode opens with a discussion of the COVID-19 vaccine and the shift in focus from clinical trials to supply, distribution, pricing, and access (01:15). Even after a vaccine is available, life sciences organizations will likely still see long term impacts of the pandemic across the business (01:52), with digital becoming an increasing area of concentration and innovation (02:15). The conversation then moves to the impact of these trends (03:00), including changes to future vaccine and drug development, interactions with HCPs (04:05), and investment in omnichannel (5:04). The interview closes with the hope that learnings from 2020 unlock new opportunities for life sciences companies and organizations across the entire healthcare industry (6:09).
Operating Model Communications Toolkit
The analytics, data, and insights function of a large global pharmaceutical company experienced several substantial changes in a short timeframe. Learn how Vynamic helped reposition this remodeled function as a strategic partner to internal stakeholders through a robust communications toolkit that conveyed their new identity, value, and offerings in a compelling way.
Spotlight Trends Minisode: Healthcare Technology
Spotlight Trends Minisode: Health Plans
Spotlight Trends Minisode: Provider
Brand Performance Assessment During Critical Launch Window
A second-in-portfolio pharmaceutical product faced underperformance during their critical launch window and asked Vynamic to conduct a 360° assessment of brand strategy and tactical execution.
Election 2020: Impact on Healthcare
Spotlight Trends Minisode: Public Health
Engaging HCPs Through True Omnichannel Marketing
To meet evolving HCP expectations and our Life Sciences client’s business objectives, Vynamic collaboratively developed a new customer-centric omnichannel ecosystem that would transform how the brand (and the company) approached marketing.
- Life Sciences
COVID-19: Vaccine Development & Distribution
Want to learn more? Get in Touch!
Contact our team to learn more about how we can help your needs.