As 2020 winds down, we want to take a look at the year ahead. In this minisode, we sit down with Vynamic’s Public Health Sector Advisor, Mindy McGrath, to discuss the trends she sees being the most impactful in 2021. The episode opens with a discussion around the uncertainty of the Affordable Care Act (01:06) and the CMS commitment to total value reimbursement (02:40). An increasing push toward interoperability and data sharing (03:48), accelerated FDA approvals (04:54), and the incorporation of social determinants into public health policy and practices (05:30) are also notable trends. The conversation closes (07:05) with a discussion of the potential impact of these trends.
Spotlight Trends Minisode: Life Sciences
Election 2020: Impact on Healthcare
Engaging HCPs Through True Omnichannel Marketing
To meet evolving HCP expectations and our Life Sciences client’s business objectives, Vynamic collaboratively developed a new customer-centric omnichannel ecosystem that would transform how the brand (and the company) approached marketing.
- Life Sciences
COVID-19: Vaccine Development & Distribution
Introducing Season 2
Health Plan Call Center CRM Business Migration Strategy
A regional health plan sought to migrate to a new CRM platform as part of a multi-year technology transformation aimed at better servicing its members. This CRM is used by roughly a third of the client’s employees to document and manage tens of thousands of customer interactions a year.
Bonus Episode – Digital Pharmacy and Blink Health
Bonus Episode – Digital and Life Sciences
Vaccine Disease Awareness Strategy
A Global Medical Affairs infectious disease team wanted to understand and leverage key learnings from Disease Awareness pre-launch/launch activities of relevant analog vaccines to inform a global strategy for a vaccine in clinical development. Learn more about how Vynamic approached and delivered this project.
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