Spotlight Trends: Virtualization Is The New Now

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The episode opens with a discussion of what is driving this change (00:47), specifically the acceleration due to COVID-19 – from rapid stand up due to necessity, to increased comfort as more patients experienced virtual care, to the removal of regulatory and reimbursement barriers. While “telehealth” may be the first thing that comes to mind when talking about virtualization in healthcare, there is so much more (06:05) – including remote patient monitoring to manage chronic disease (06:20), the incorporation of patient-generated health data into care management (08:22), decentralized clinical trials (09:40), and digital HCP engagement in life sciences (10:40). As virtualization continues to mature, healthcare leaders should be thinking about (12:35) operationalization, information security and data privacy (13:03), data mapping and management (13:45), and capabilities development (14:05). Virtualization in healthcare provides an opportunity for increased access and reach across geographies (15:25), demographics (16:21), and mental health services (17:00). Payment parity and favorable policy decisions will be critical in maintaining momentum in virtualization (18:02).

Podcast Tags: healthcare, virtualization, telehealth, remote patient monitoring, e-detailing,

Source Links – Below, we’ve listed links to some of the stories and resources discussed on this show.

· https://www.jmir.org/2020/9/e20786/

· https://www.kff.org/womens-health-policy/issue-brief/opportunities-and-barriers-for-telemedicine-in-the-u-s-during-the-covid-19-emergency-and-beyond/

· https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7448894/

· https://news.careinnovations.com/blog/rpm-growing-in-popularity-for-chronic-disease-management

· https://mdgroup.com/blog/why-decentralisation-is-the-future-of-clinical-trials/

· https://www.accenture.com/us-en/insights/life-sciences/coronavirus-changing-pharma-hcp-engagement

· https://www.fiercehealthcare.com/hospitals/money-behind-mental-health?utm_medium=nl&utm_source=internal&mrkid=152778267&mkt_tok=eyJpIjoiT0RVek1EVTRZelZoTlRrMiIsInQiOiJsWWNQNVJVTnNDMXl0V3NMWEJkZU1YV3dRVCtJK1lyQm9Zd1E5bEViUnhNdXJVR3Z0eHlsMU9vOGlkWDFQQ3JrMXRPRFlQWFdQZU0waWlNck1LMFF2T1JcL1F4QUxOUENndGlCZTJwR1k5N3lLOGRLRWFrOWZuUHhwNUhnTE1MWVhPeWNrVk1PNkpGcFZrWlBOVzNzVm13PT0ifQ%3D%3D

· https://www.fiercehealthcare.com/tech/house-health-leader-calls-for-permanent-medicare-telehealth-expansions-but-concerns-about?mkt_tok=Mjk0LU1RRi0wNTYAAAF7nIf

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at


Mindy McGrath, Healthcare Industry Learning Lead

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Ryan Hummel, Executive

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Jen Burke, Healthcare Industry Strategist

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