As life sciences organizations shift from a “product-first” to a “customer-centric” mindset, Vynamic provides transformation leadership and expertise to build the CX capabilities, competencies, and cultural change required to achieve new ways of working.

How We Help


Omnichannel transformation is complex and transcends marketing to include technology, data and insights, culture, operating model, and more. Vynamic can help navigate this transformation across the multitude of internal and external stakeholders by providing strategic and thoughtful project management, leadership to evolve your org design and operating model, communications design and execution, and change management to ensure that the transformation "sticks". In addition, our team can partner with you by directly supporting the development of new capabilities and then, when ready, transition them to your teams to own and operate.

Patient Engagement

Patient Engagement can mean different things to different stakeholders, and we help our clients define, understand, and apply patient-focused programs and perspectives throughout the patient journey and product lifecycle. For our clients, this means listening and integrating patient perspectives to inform market/disease assessment, clinical trial design, and commercialization efforts. For patients, this means standing up innovative programs and services to achieve the best experience and outcomes.

Patient Services Enablement

As the market access landscape becomes more complex, medicines become more specialized, and patients become more empowered, the role of Patient Services is increasingly important as a value differentiator for life sciences organizations. Vynamic helps our clients evaluate their unique needs and works with business stakeholders, IT, and vendor partners to design and implement next-generation HUB capabilities.