In today’s highly competitive digital market, technology companies must constantly assess where they are in the market, reflect on where they want to go and grow compared to their competitors, and be ready to pivot based on the voice of the customer. Establishing a portfolio strategy and enabling the right processes to stay in tune with the customer voice are needed to keep pulse of market cues that could impact your market share.
How We Help
Frame Your Position In The Market
Identify key competitors and assess market dynamics such as current market size, rate of market growth, and total addressable market. Collect and evaluate org and customer data to identify product and solution strengths, weaknesses, gaps, and customer unmet needs. Align on long-term portfolio goals that enable company vision.
Develop 3-5 Year Product Strategies
Conduct competitive simulation exercises where necessary to frame key moves to anticipate in portfolio strategy. Drive collaborative working sessions with product teams to identify major moves within products to fill gaps/unmet needs, capitalize on strengths, and anticipate competitive moves and shifting market dynamics.
Establish Business Cases And Align Resources
Develop sales and revenue projections that align with 3-5 year strategies. Identify short vs. mid-term investment needed to meet goals outlined in product strategies. Gain alignment from key stakeholders and executive sponsors.
Enable Ongoing Evolutions Through Investment Planning and Governance Processes
Design processes and align decision-makers to manage ongoing investment decisions across portfolio. Design major and minor release product governance processes, aligning to technology industry best practices. Gain alignment from commercial leadership and owners of the customer voice.
Innovations Across the Atlantic: What the US & UK Can Learn From Each Other When it Comes to Crisis Care
May 5, 2022
One of the advantages of serving clients across multiple geographies is that Vynamic can see firsthand how the differences in health systems play out in terms of spend, outcomes, and innovation. Jen & Ryan are joined by Vynamic London’s Oliver White and Vynamic Boston’s Shari Robbins to discuss key differences between the health systems in …
Unlocking Patient Access Through The Digital Front Door
Patient access is one of the most critical issues plaguing the current healthcare industry. A large, academic medical center and nationally-recognized integrated delivery network sought Vynamic's help to create innovative solutions to enable optimal patient access, opening the door to increasing health equity.
In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: the extension of the COVID-19 public health emergency (00:35), the GoodRx acquisition of vitaCare Prescription Services (03:37), Clarify Health receiving $150 million to focus on value-based care (07:33), and some notable numbers published this month (10:59). Podcast Tags: healthcare, healthcare …
Price Transparency and the ROI of Customer Satisfaction
April 7, 2022
The wave of price transparency is here, with regulations like the No Surprises Act and the Hospital Price Transparency Rules building momentum. Jen & Mindy are joined by Vynamic’s Keith Sutter and Head of Health Plans, Saurabh Raman, to discuss what these laws mean for payers, providers, and ultimately, consumers. The push towards transparency can be …
In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: the advancement of the Dr. Lorna Breen (00:35) and PREVENT Pandemics acts (03:59), the response of life science organizations to sanctions against Russia (07:46), the continued shift away from inpatient care (12:03), and the recent recommendation for Medicare payments in 2023 …
Ways of Working & Launch Navigation for Accelerated Alliance Product Launch
Launching within an Alliance model can add complexity, and it's critical that all partners strive to act as ‘one team’. Read about Vynamic’s experience navigating accelerated approval for a pharmaceutical Alliance product launch.
Now more than ever before, healthcare organizations are reflecting on how to improve health equity and address bias within their organizations. Jen & Ryan are joined by Vynamic’s Diversity Equity & Inclusion Service Leads, Stefanie Christmas & Shannon Connolly, to discuss what leaders should be thinking about as they address this industry imperative. 2020 ushered …
Pricing Transparency laws are an opportunity to meaningfully improve patient experience and innovative leaders in healthcare are using this to gain market share and loyalty. See how Vynamic can help your organization use these mandates to truly address one of Healthcare’s biggest challenges and win in the market.
In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: the Senate confirmation of FDA Commissioner Dr. Robert Califf (00:34), the first female to be cured of HIV (04:47), a recent report on hospital price transparency (07:28), and an acquisition announcement from ChristianaCare (13:18). Podcast Tags: healthcare, healthcare news, FDA, …