Vynamic helps clients define new products or services, create a compelling value proposition, assess market opportunities and develop go-to-market strategies.

How We Help

Define the Offering

Define the product / service line attributes, research the market to understand dynamics and interaction models, and identify target customer segments.

Assess Market Opportunity

Research competitive offerings, recommend pricing structures, and complete market sizing activities to develop revenue projections.

Define Commercialization Strategy

Manage the design and development of a product offering or pilot. Define scalability scenarios. Develop a product / service roadmap for launch.
Related Content
Case Study

Patient Journey Product Strategy Assessment

An industry-leading provider of scientific, technical and medical information products was interested in delivering an entirely new patient engagement experience through an innovative product offering.  This offering was designed to enable Health Care Professionals and their patients to view and exchange information throughout each phase of the patient’s care journey.  The client was seeking to understand which patient populations and disease areas would benefit most from this new product offering and the proper process to integrate multiple content formats (e.g., text and video) into a single, customized experience.

Patient Journey Product Strategy Assessment
Interested in learning more? Contact Us