In today’s competitive and dynamic pharmaceutical landscape, mastering the art of brand planning and management is crucial to success. In this episode, Jen and Mindy are joined by Vynamic’s Brand Strategy Offering Lead, Liza Flaherty, to discuss common challenges, best practices, and latest trends impacting the process of creating an effective brand plan.
For our listeners, if you want to learn more about Vynamic’s Brand Strategy offering and brand planning capabilities, please email [email protected] or visit our website for more information.
Podcast Tags: healthcare, life sciences, product launch, brand planning, life sciences trends
Source Links:
- The Essential Guide to Creating and Implementing a Successful Pharmaceutical Brand Plan
- Navigating the Inflation Reduction Act’s Impact on Drug Pricing and Innovation
- The Inflation Reduction Act: the Undoing of Pharma Marketing or a Catalyst for Innovation?.
- Go-to-Market Strategy for Pharmaceuticals
- Reimagining the Brand Planning Process in Healthcare
Panel – Jen Burke, Mindy McGrath, Liza Flaherty
Research & Production – Liza Flaherty, Adrea Cope & Everly Petruzzelli
Recording & Editing – Mike Liberto, Rachel Skonecki
For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.
Featured Vynamic Team Members
Previous Podcast
29 August 2024
The Big CRM Event
About Vynamic
Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.
Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.
Want to learn more? Get in touch!
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