Product Launch Series: Applying GenAI to Product Launch

5 June 2025

The complexity of today’s product launch environment demands a smarter, more optimized approach when it comes to planning—artificial intelligence (AI) is a potential tool to help teams keep up with the demanding pace. In the final episode of the Product Launch Series, Everly is joined by Ashley Stanley & Matt O’Dell to explore how GenAI is already being leveraged across the launch lifecycle — from content creation to competitive intelligence — and how teams can build AI fluency now to stay ahead of tomorrow’s launch challenges.  

To learn more about how we can help your team integrate or optimize AI tools into your next product launch, reach out to [email protected] and [email protected].  

 

Podcast Tags: healthcare, life sciences, product launch, product launch trends, life sciences trends,  artificial intelligence, generative artificial intelligence, AI, GenAI  

Sources: NYU AI Architect Says Mastering GenAI Means Changing Our Behavior  

 

Panel –Everly Petruzzelli, Ashley Stanley, Matt O’Dell 

Research & Production – Zara Ahmad, Adrea Cope, Everly Petruzzelli  

Recording & Editing – Mike Liberto, Rachel Skonecki 

 

For additional discussion, please contact us at TrendingHealth.com.

Featured Vynamic Team Members

Ashley Stanley

Executive, Product Launch Service Lead, & Durham Hub Lead

Everly Petruzzelli

Director

Matt O’Dell

Director

About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.

Want to learn more? Get in touch!