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Life Sciences

Pharmaceutical and Biotech Companies

The rising influence of health plans, provider consolidation, and increased patient access to information have created a swirling business environment for Life Sciences organizations. Regulatory complexity and competitive intensity are putting more pressure than ever on innovation, R&D productivity, and business development. Life Sciences companies must now innovate and collaborate better than ever before while also creating data-driven strategies, highly efficient operating models, and vibrant company cultures.

Vynamic is working with clients in areas including:​

Product Launch

Vynamic combines our vast Life Sciences experience and expertise to simplify the product launch journey across multiple stages. We provide a structured yet flexible approach that can support you cross-functionally, or dive deep into a specific focus area.

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Product Launch
Customer Experience Transformation (CXT)​

Customer Experience Transformation (CXT)​

As Life Sciences organizations shift from a “product-first” to a “customer-centric” mindset, Vynamic provides transformation leadership and expertise to build the CX capabilities, competencies, and cultural change required to achieve new ways of working.

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Customer Experience Transformation (CXT)​

DEI & Health Equity​

Vynamic partners with our clients to achieve their DEI objectives, closing health equity gaps along the way. We activate DEI strategy in close alignment with talent, product development, launch, and commercialization by empowering teams, diversifying clinical trials, broadening patient outreach, and enhancing marketing initiatives.

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DEI & Health Equity​

Partnerships​

Vynamic applies its understanding of our clients’ unique needs, the capabilities of external partners, and the broader healthcare industry to identify, establish, and operationalize partnerships that achieve the expected outcomes and assure mutual success.​

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Partnerships​

Acquisition Integration​

Vynamic is frequently the “first call” our clients make once the ink dries on a merger or acquisition deal. We help integrate company cultures, systems, and processes in a rapid, robust, and efficient way.

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Acquisition Integration​

Commercial: Operations & Strategy​

Vynamic helps Life Sciences companies bring their commercial strategies to life. We partner with commercial leaders to navigate the growing complexity of the healthcare environment, ensuring their capabilities and roadmaps support the strategic vision of their internal and external customers.

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Commercial: Operations & Strategy​

Market Access​

Vynamic serves as a strategic partner in navigating the complex payer landscape and external pressures with the goal of sustainable access for patients. We partner with cross functional teams to design and implement strategies that include unique product and portfolio factors, market dynamics, organizational culture, and internal operations.​

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Market Access​

Medical Affairs​

Vynamic partners with clients to design and implement strategic plans, frameworks, business processes, and operating models that address the scientific and medical priorities of today’s Medical Affairs organizations.

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Medical Affairs​

Clinical Innovations/R&D​

Vynamic brings deep experience in clinical operations and R&D to deliver innovation that differentiates clients in the Life Sciences market. Our experience covers clinical development operations, trial optimization (decentralized, diversified), data interoperability and standards, safety/pharmacovigilance, and more.

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Clinical Innovations/R&D​

Enabling Healthcare Technology​

Life Sciences organizations are realizing the impact of bringing both innovative medicines and complementary digital health tech solutions to patients to improve engagement and outcomes. Vynamic helps our clients identify, evaluate, and implement customer-facing solutions throughout the product lifecycle.

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Enabling Healthcare Technology​

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Case Study

Creating a Digital Therapeutics Launch Playbook

The Chief Marketing Officer of a prescription digital therapeutics (PDT) company was seeking to prepare the organization for future launches. Read how Vynamic leveraged both Healthcare Technology and Life Sciences expertise to build a detailed, practical launch playbook used to expand commercialization in both products and patient types.

Creating a Digital Therapeutics Launch Playbook
Case Study

Integrating Commercial Operations of Two Large Biopharma Companies

Following the acquisition of a large company, Vynamic’s global biopharmaceutical client needed to integrate the people, processes, and technology from both organizations into a new, unified Commercial Operations group. Read how Vynamic provided the collaborative leadership and deep expertise to successfully combine the organizations through enhanced ways of working and common technologies.

Integrating Commercial Operations of Two Large Biopharma Companies
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Seamlessly Integrating Newly Acquired Brands Into an Established Portfolio

Following an acquisition, a global biopharmaceutical company needed to consolidate disparate brands into a single portfolio and enable a new brands director. Read how Vynamic completed a comprehensive assessment and knowledge transfer to enable the new director to lead the portfolio and implement recommended improvements.

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Concurrent Integration Strategy & Execution for Two Fast-Paced Acquisitions

In the midst of integrating one company from a prior deal, a mid-sized pharmaceutical organization made an additional acquisition with a narrow timeframe to complete the integration to meet contractual obligations. Read how Vynamic adapted plans and led a range of activities to meet the original target integration dates despite significant client resource constraints.

Concurrent Integration Strategy & Execution for Two Fast-Paced Acquisitions
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Global DEI Assessment & Strategy Recommendation

Read how a European-based regional HR organization within a Global Pharmaceutical company asked Vynamic to assess the current state of Diversity, Equity, & Inclusion (DEI) across their local countries with the goal of developing a recommended DEI operating model, strategy, and implementation plan.

Global DEI Assessment & Strategy Recommendation
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Market Access Strategy Refresh

While awaiting approval to launch a new product, a large pharmaceutical company identified a need to revisit their market access strategy due to various evolving external factors that could require adjustments in their launch approach. Read how Vynamic helped this client assess those factors, refresh their strategy, identify/implement recommended adjustments, and implement an ongoing performance monitoring framework that ensured they would remain nimble with the evolving market.

Market Access Strategy Refresh
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Enabling Diversity, Equity, and Inclusion (DEI) through Optimal Organization Design

A high-impact diversity, equity, and inclusion (DEI) strategy requires an intentional approach that aligns organizational leaders around a singular vision and holds everyone accountable to it. To help give greater clarity and strategic focus to enabling such an outcomes-focused DEI strategy, read how a newly formed global life sciences organization engaged Vynamic to define the optimal organization design that would bring operational alignment to DEI as an enterprise priority.

Enabling Diversity, Equity, and Inclusion (DEI) through Optimal Organization Design
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life-sciences
Karen Baldry
Head of Life Sciences
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