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Product Launch

Launching a new product is an exciting and complex prospect for organizations that often face tight timelines, resource-constrained teams, and a mixture of commercialization experience.

We simplify launch complexities by combining skilled project leaders with proven cross-functional launch strategies, plans, and team structures that are tailored to maximize launch success in a compliant way.

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Explore Our Work
Case Study

Brand Performance Assessment During Critical Launch Window

A second-in-portfolio pharmaceutical product faced underperformance during their critical launch window and asked Vynamic to conduct a 360° assessment of brand strategy and tactical execution.

Brand Performance Assessment During Critical Launch Window
Case Study

Vaccine Disease Awareness Strategy

A Global Medical Affairs infectious disease team wanted to understand and leverage key learnings from Disease Awareness pre-launch/launch activities of relevant analog vaccines to inform a global strategy for a vaccine in clinical development. Learn more about how Vynamic approached and delivered this project.

Vaccine Disease Awareness Strategy
Case Study

Pivoting Oncology Launch Plans Amid COVID-19

The COVID-19 pandemic has changed how new therapies are commercially launched in the US, and many life sciences manufacturers have had to pivot to ensure patients are able to access medications they need. Learn how Vynamic recently advised two large pharmaceutical companies working within in an alliance on how to pivot their launch planning efforts (both internally and externally) for two oncology indication launches.

Pivoting Oncology Launch Plans Amid COVID-19
Case Study

Alzheimer’s Disease State Awareness Campaign

Our Life Sciences client was planning to launch its first Alzheimer’s therapy. Despite being many months away from launch, our client wanted to establish itself as a trusted source of Alzheimer's Disease information, both online and at HCP conferences.​

Alzheimer’s Disease State Awareness Campaign
Case Study

Oncology Product Launch

A Global Life Sciences company was launching a new drug within the US Oncology Market and did not have a formal team and/or strategic launch plan in place one year prior to anticipated FDA approval.

Oncology Product Launch
Case Study

Streamlined Launch Readiness Plan and Global-to-Local Alignment

A pharmaceutical company was looking to develop a successful global brand strategy and launch readiness plan for a novel oncology drug. The company wanted cross-functional collaboration on the brand vision and positioning statement from the Global and Affiliate teams.

Streamlined Launch Readiness Plan and Global-to-Local Alignment
Case Study

Commercial Organization Design

Our life sciences client acquired a new pre-commercial specialty medicine but lacked a business unit to launch or support it. Both a rapid sales force roll-out and a new commercialization strategy were needed amid moving timelines.

Commercial Organization Design
Case Study

Emerging Digital Capability Launch

Faced with a challenging business environment, a launch brand for a leading global Pharmaceutical company went to market without the support of a traditional sales force.

Emerging Digital Capability Launch
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