Benchmarking to define global medical affairs remit

Vynamic conducted in-depth benchmarking interviews with Medical Affairs executives from eight top-tier pharmaceutical companies across the industry, offering a summary report in return for participation.

The challenge

A pharmaceutical company was looking to understand the sizes, structures, responsibilities, and future trends to Medical Affairs in other pharmaceutical companies in order to define roles and responsibilities of their Global Medical Affairs Department.

Our approach

Vynamic conducted in-depth benchmarking interviews with Medical Affairs executives from eight top-tier pharmaceutical companies across the industry, offering a summary report in return for participation.

The results

• A global strategic plan including positioning, competitive differentiation, prioritized brand protection options, and implementation plans.
• Results and insights from the in-depth interviews were used to shape the roles and responsibilities of the development of the new Global Medical Affairs Department