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Go-To-Market Strategy.

We apply a strategic approach to define your market, engage target audiences, and align and mobilize teams to drive business outcomes that positively impact health.

Whether a Fortune 500 company, non-profit organization, or lean startup, a Go-To-Market (GTM) Strategy can help you maximize business impact and drive health outcomes. Vynamic’s approach allows clients to define target markets, unearth customer needs, create a differentiating value proposition, and enable cross-functional teams to deliver impact.

We begin with understanding where our clients are on their journey and identifying key problems to solve. From there, we structure tailored projects using our customizable list of offerings. By applying cross-sector health industry expertise, business acumen, and bias for action, Vynamic delivers an executable strategy tailored to your unique business.

Explore our customizable Go-To-Market Strategy offerings in detail.

Market definition

Place smart bets on where to play.

We can help you:

  • Identify primary market segments to focus sales and marketing
  • Profile customer segments by common behaviors, drivers, and needs
  • Understand competitive products or services to identify white space
  • Elevate solution roadmaps, uncover new opportunities, and articulate your vision
  • Assess the need to expand capabilities and deliver on strategy

Value prop design

Crystallize a unique market position.

We can help you:

  • Differentiate with an elevated market positioning and key proof points
  • Define the goals, responsibilities, and primary needs of target markets
  • Articulate solution use cases through content creation and promotion
  • Envision and map the buyer’s journey and engagement process
  • Tap into the voice of customers for insight gathering and messaging testing

Enablement and execution

Enable success through aligned action.

We can help you:

  • Align sales organization to priority segments
  • Drive qualified selling through sales enablement tools
  • Develop a multi-channel marketing strategy to reach targets
  • Create compelling customer-facing pitch decks
  • Create internal communications to align teams on strategy
  • Identify KPIs to measure performance

Staci Carney

Director & Go-To-Market Strategy Lead

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Let’s talk.

Reach out to connect and explore the opportunity to engage our team.

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Explore our work.

View our latest Go-To-Market Strategy insights, case studies, and podcast episodes.

Setting actionable go-to-market strategy to fuel a health plan’s growth

Read how Vynamic helped a health plan client navigate challenging decisions, prioritize markets, and accelerate GTM.

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Launching a level-funded health plan quickly and successfully

Vynamic brought strategic thinking, market expertise, and experience managing complex transformational programs to help a health insurer launch.

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Enabling sales teams through effective customer pitch materials

Vynamic created a powerful value proposition and evidence-based pitch deck to help a client win new customers.

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Developing a compelling go-to-market strategy in home and community-based care

A large home and community-based care provider saw an opportunity to distinguish itself in a highly fragmented market as the preferred joint.

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