On this episode we are looking at the topic of entrepreneurial methodologies and idea harvesting within healthcare organizations. As competitive pressures escalate in the search for value and new entrants come to the market offering disruptive solutions to try and address access, quality, cost, and improved consumer experience, opportunities exist within all healthcare organizations to adopt entrepreneurial methodologies that could pave the way to future growth. To help us dive into this topic is friend of Vynamic and thought expert Patrick FitzGerald, President & CEO of TFC Ventures Group.
Spotlight Trends Minisode: Provider
Brand Performance Assessment During Critical Launch Window
A second-in-portfolio pharmaceutical product faced underperformance during their critical launch window and asked Vynamic to conduct a 360° assessment of brand strategy and tactical execution.
Spotlight Trends Minisode: Life Sciences
Election 2020: Impact on Healthcare
Spotlight Trends Minisode: Public Health
Engaging HCPs Through True Omnichannel Marketing
To meet evolving HCP expectations and our Life Sciences client’s business objectives, Vynamic collaboratively developed a new customer-centric omnichannel ecosystem that would transform how the brand (and the company) approached marketing.
- Life Sciences
COVID-19: Vaccine Development & Distribution
Introducing Season 2
Health Plan Call Center CRM Business Migration Strategy
A regional health plan sought to migrate to a new CRM platform as part of a multi-year technology transformation aimed at better servicing its members. This CRM is used by roughly a third of the client’s employees to document and manage tens of thousands of customer interactions a year.
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