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The mental health movement driving healthcare innovation

Mental health: Once a taboo topic

Mental health has long been a taboo topic, dating back to the early 1600s when science, psychology, and our understanding of the inner workings of the human body were limited. What’s surprising is that as knowledge of the human physiology and psyche grew, the stigma around mental illnesses remained.

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17th Century: Philosopher René Descartes conceptualizes the distinction between mind and body, ushering in the idea of separation between mental and physical health.1

19th Century: Psychiatry becomes a medical discipline and those suffering from mental disorders are considered true patients. However, most are isolated from the general public in institutions and asylums, creating a physical separation between them and the rest of society.1

1840: The use of physical restraints on mental patients is abolished as an acceptable practice.2

1948: The World Health Organization (WHO) is established and mental components are firmly incorporated into the definition of health.1 Pharmacology makes significant improvements with the discovery of antidepressants and neuroleptics. The human rights movement becomes an international phenomenon and a shift in the mental healthcare paradigm takes place.

1950s: Public view of mental illnesses is primarily linked to fear of unpredictable and violent behavior.1

1963: JFK passes the Community Mental Health Act, aiming to decrease the number of institutionalized individuals and build local, community-based care facilities.1

1983: The Mental Health Act is passed in the UK detailing the assessment, treatment, and rights of people with mental health disorders.4

1987: Studies show cultural stigmas around mental health are varying. When asked, only 4% of Asian Americans would seek help from a psychiatrist or specialist for their mental health, versus 26% of Caucasian Americans.3

1997: A report from Australia reveals fewer than half of individuals needing mental healthcare are actually utilizing services.2

1999: The Surgeon General’s Report on Mental Health is released, putting strong emphasis on understanding the roots of the stigma of mental health, its effects, and ways to overcome it.5

2001: The National Institute of Mental Health (NIH) organizes a major international conference, Stigma and Global Health: Developing a Research Agenda, to focus attention and research efforts on examining the causes and consequences of stigma around mental health.5

2007: Studies show approximately 63% of African Americans view depression as a ‘personal weakness’, 30% report that they would deal with depression themselves. Only a third say they would accept medication for depression if prescribed by a medical professional.6

2008: World Mental Health Survey data from 16 countries shows that 22.1% of participants from developing countries and 11.7% from developed countries experience embarrassment and discrimination due to their mental illness. It’s noted these figures are likely under-representative.7

2018: Research shows that masculine norms still greatly contribute to the underuse of males seeking professional help for mental health.8

2019: Approximately 1 in 10 US adults report experiencing symptoms of depression or anxiety.9

2020: During the COVID-19 pandemic, 21% of US adults report experiencing some sort of mental illness and over 46% report receiving treatment.10

Our timeline illustrates the complicated viewpoints society has held on mental health and the effects these views have had on those suffering with mental illnesses. But with the onset of the COVID-19 pandemic came a much-needed shift. Mental health and wellness was pushed to the forefront and we’re now seeing consumers put more of their focus and spend towards improving their mental health. This is reflected in the exponential growth of the behavioral health market, estimated to be worth $242 billion by 2027 – a growth rate of over 5% per year.17 Repercussions from this are being felt throughout healthcare as industry players work to quickly adjust to meet patient needs.


A new era of mental health

The COVID-19 pandemic served as a catalyst for change when it comes to talking about mental health. Since the pandemic, levels of anxiety, depression, and isolation are at an all-time high across the world, and historic societal coping mechanisms, such as escapism, just aren’t cutting it anymore.2


“Before the pandemic, I think people viewed personal and internal connection practices as ‘luxury,’ but now we know them to be a necessity.”

Justin Michael Williams, transformational speaker, meditation teacher, and author.


In a 2021 survey conducted by the National Alliance on Mental Illness, 52% of respondents said they have been more open with others about their mental health since the pandemic started.14 Between this new-found openness, sharing on social platforms, more accessible resources, and a society that’s becoming increasingly more aware and accepting, the mental health conversation has progressed more than ever before, chipping away at the stigma little by little.

As a result, more and more people are realizing that mental and physical health are very much interconnected, and we can’t fully achieve holistic health without both. According to a recent survey, more than 50% of consumers said they want to prioritize mindfulness and mental health more than they did pre-COVID.12 This is reflected in an increased demand for mindfulness apps, counseling services, and prescription medications.

According to the American Psychological Association, more than 80% of psychologists who treat anxiety disorders say they have seen an increase in demand for anxiety treatment since the start of the pandemic: “These numbers highlight what we have been saying since the early days of the pandemic—we are facing a mental health tsunami. We need to continue to support treatment via telehealth, and we must invest in screening, prevention, and innovative interventions to expand access to various levels of care,” – Arthur C. Evans Jr., PhD, APA’s CEO.13

As we continue into year three of the pandemic and beyond, it’s critical that the healthcare industry keeps pace with this increased demand for mental health support, and they must do so at the consumer’s convenience.

Impact on the healthcare industry

It’s no secret that, historically, mental healthcare has taken less precedence than physical healthcare. Between stigma, high out-of-pocket costs due to narrow networks, a shortage of mental health providers, limited access to care, and sociodemographic barriers, it has become increasingly challenging for consumers to find affordable, adequate care. However, as conversations and demand for mental healthcare progress, so must the healthcare industry. We’ve seen accelerated growth of burgeoning start-ups with a passion for mental health, and legacy contenders eager to meet the new needs of their current consumers.

Integrated care

Over the past decade, the integration of behavioral health and primary care has been shown to improve patient outcomes, reduce costs, and minimize stigma around mental health. This integrated care concept, known as the Collaborative Care Model, is a systematic approach to the treatment of depression and anxiety in primary care settings. It involves the integration of care managers and consultant psychiatrists, with primary care physician oversight, with the aim of more proactively managing mental disorders.22

Collaborative care is focused on connecting a patient’s physical and mental health, aligning to the belief in modern healthcare that physical and mental health are undeniably intertwined. By formalizing processes for patient follow-up, guidance, and support, it’s hoped that individuals who require mental healthcare won’t fall through the cracks or find themselves receiving suboptimal care.11

Today we’re seeing the Collaborative Care Model continue to evolve and come to life. For example, as of September 2022, a panel of medical experts (known as the U.S. Preventive Services Task Force) recommended for the first time that doctors screen all adult patients under 65 for anxiety.24

Innovative partnerships and expanded coverage
As mental health needs become more complex, health plans realize that they can’t tackle the stigma and access challenges alone. Over the past several years, there has been a growing emphasis on a collaborative ecosystem. Health plans have been partnering with innovative startups and other mental health-focused companies to meet the needs of their populations when and where they need it. These partnerships allow health plans to provide greater access to their beneficiaries, while also enhancing data capabilities to proactively identify patients’ needs. A recent example of this in the Philadelphia market is the partnership between Independence Health Group (Independence) and Quartet Health, a technology and services company that quickly connects patients to mental health solutions that fit their preferences, match their clinical needs, and link with the rest of their healthcare experience.23

Health plans are also addressing mental health challenges through community programs and enhanced plan designs. Beneficiaries can take advantage of complementary social programs and events that promote connection and wellbeing, helping to reduce feelings of isolation and further minimize the stigma around mental health challenges. Also, many plans have also introduced a significantly lower copay for telehealth services (which includes access to behavioral health specialists) and are expanding their networks, increasing access to convenient, affordable care.

Evolving healthcare technology
Advances and adoption in technology have opened up new doors when it comes to treating mental health. While healthcare technology has been advancing steadily over the past several years, the pandemic has accelerated technology adoption at an astronomical rate, allowing for new models of care. When the pandemic started, there were significant barriers to delivering virtual care, including a reluctancy from patients and heightened regulations. Virtual care was initially treated as a backup plan for in-person treatment, but we’ve now seen first-hand that virtual care is real care. In fact, telemedicine companies have described a decade’s worth of growth in just a few weeks. Prior to 2020, telehealth represented less than 1% of outpatient care. During the pandemic, 40% of outpatient visits relating to mental health were conducted via telehealth.16

Additionally, virtual therapy applications such as TalkSpace, BetterHelp, and Amwell provide patients with the flexibility to call and video conference with therapists and other counselors on their schedule in the comfort of their own space. These applications are just the first of many to come; the behavioral health software market was projected to reach $2.31 billion in 2022, growing 14.8% annually, according to a MarketsandMarkets research report.18

This increased technology adoption has helped to reduce the barriers to care, and has led to lower costs, scalability, and around-the-clock access but also unforeseen obstacles around over-prescribing.

Treatment innovation
With heightened focus on the need for mental health support, the pharma industry has been eager to fill treatment gaps with new therapies and prescription drugs and break into this booming behavioral health market. Exciting developmental programs are focused on treating a multitude of previously undertreated disorders including anxiety, schizophrenia, depression, substance abuse, PTSD, brain trauma, bipolar disorder, and neurological conditions.5,6 It’s hoped that coupling counseling and prescription drugs and therapies will allow many individuals to overcome or manage their mental illnesses in ways they weren’t previously able to before, enabling them to lead more normal lives.

Transformative treatments are coming in all shapes and sizes, including through the resurgence of psychedelics. The psychedelic market alone is projected to grow at a compound annual rate of 16.3% over the next five years, reaching $6.85 billion by 2027. This growth is fueled by cutting-edge research of substances once viewed as dangerous. LSD, MDMA, and psilocybin, for example, may benefit individuals with severe mental disorders who have been unable to effectively treat their conditions before.21

There is still much research to be done into these new, inventive therapies, but the possibility of effective solutions that are superior to traditional medicines is a massive jump forward in the mental health treatment space.


The COVID-19 pandemic exacerbated the mental health crisis, but also shined a light on what we’re facing today across the globe. It sparked conversation around the importance of mental wellness, showcased the normalcy of mental health struggles, highlighted the inequity in mental healthcare, and overall, the need for change.

It’s an exciting and rapidly changing landscape in the healthcare industry, with the patient-led push for mental health services and therapies that support patients’ current needs and prevent future issues down the line. We’re seeing innovation and change reverberate across the healthcare industry in response to this from the growth of integrated care, new partnerships, virtual therapy as the new norm, and an evolving market for treatments.

But there is more work to be done. With fast growth and change comes unexpected consequences. We’re seeing overprescribing by telehealth providers, and existing inequities in treatment and support continue to be widespread. The healthcare market must rise to meet these new needs, but in the right way.

Vynamic sees this emerging mental health trend as a necessity to the overall wellness of our society and an exciting opportunity for the healthcare industry to better serve the ‘whole person’ in whole-person health.

We focus exclusively on the healthcare industry, approaching healthcare as five interwoven sectors, giving you access to our unique perspectives during a time of constant change. Our reimagined approach helps our clients achieve actionable strategy, operational intelligence and a healthy culture – crucial elements for responding to this changing landscape.

Interested in learning more? [email protected] | 888-Vynamic

  1. Mental Health: A Report of the Surgeon General. National Institute of Mental Health, 1999.
  2. “Mental Health: New Understanding, New Hope.” The World Health Report, 2001.
  3. Substance Abuse and Mental Health Services Administration. August, 2001.
  4. “Mental Health Act.” NHS, September 2022.
  5. “Meta-analysis of stigma and mental health.” Science Direct, April 2007.
  6. “What you need to know Clinical Depression and African Americans.” National Mental Health Association, 2011.
  7. Results from the World Mental Health Surveys, 2008.
  8. American Journal of Men’s Health, 2020.
  9. “The Implication of COVID-19 for Mental Health and Substance Use.” KFF, February 2021.
  10. “Mental Health by the Numbers.” National Alliance on Mental Illness, June 2022.
  11. “The Mindfulness Trend Will Continue Its Reign in 2022, Say Experts.” The Zoe Report, December 2021.
  12. “Still Feeling Good: The US Wellness Market Continues to Boom.” McKinsey & Company, September 2022.
  13. “Demand for Mental Health Treatment Continues to Increase, Say Psychologists.” American Psychological Association, October 2021.
  14. “The Pandemic Has Taken a Toll on Our Mental Health: Has It Also Reduced the Stigma Surrounding It?” Forbes, May 2022.
  15. “Stigma and Global Health: Developing a Research Agenda.” The Lancet, February 2006.
  16. “Telehealth Has Played an Outsized Role Meeting Mental Health Needs During the COVID-19 Pandemic.” KFF, March 2022.
  17. “Behavioral Health Market to Garner Growth at 5.02% by 2027.” GlobeNewswire News Room, January 2021.
  18. “The Virtual Therapist Will See You Now.” Global Wellness Summit, June 2022.
  19. Atai, Life Sciences.
  20. “Five Biotech Innovators transforming mental health care.” Sec Life Sciences, May 2022.
  21. “The Biotech breakthrough transforming mental health.” PR Newswire, December 2020.
  22. “Implementation of a collaborative care model for the treatment of depression and anxiety in a community health center: results from a qualitative case study.” National Library of Medicine National Center for Biotechnology Information, November 2014.
  23. “Independence Health Group and Quartet Health Announce Strategic Partnership to Drive Speed to Mental Health Care.” IBX Newsroom, December 2021.
  24. “Health Panel Recommends Anxiety Screening for All Adults Under 65.” New York Times, September 2022.
  25. “COVID-19 pandemic triggers 25% increase in prevalence of anxiety and depression worldwide.” World Health Organization, March 2022.

About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
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