Compliance and the Future of Customer Engagement
With the explosion of digital channels and accompanying shifts in customer preferences, life sciences are reshaping their customer engagement models across commercial, medical, and market access organizations. In this episode, Jen and Mindy are joined by special guest Hunter Goga to how the customer engagement model has evolved and what leaders should be considering from a compliance perspective as they look to innovate in this space. Traditionally siloed interactions are evolving (00:47) in both who and how life science companies are engaging with customers (02:09). This evolution to a true omnichannel approach is not without its pain points (05:36) both operationally and from a compliance perspective (06:58). The demand on these groups within life science organizations is high (08:10) and success will require working in a new way. Healthcare leaders should be considering not only the structural implications for their customer facing organizations (10:16) but also how they can partner with compliance early and often to innovate safely (11:05).
Podcast Tags: omnichannel, life sciences, compliance, data, personalization, marketing, customer engagement
Source Links:
· https://www.pharmexec.com/view/why-pharma-marketers-are-embracing-omnichannel-marketing
· https://www.biopharmadive.com/spons/moving-pharma-marketing-from-multichannel-to-omnichannel/601275/
· https://www.lek.com/insights/omnichannel-engagement-pharma-key-success-factors-and-case-examples
· https://appexchange.salesforce.com/partners/servlet/servlet.FileDownload?file=00P3A00000b7dcTUAQ
· https://www.fda.gov/about-fda/center-drug-evaluation-and-research-cder/industry-using-social-media
· https://gdpr.eu/what-is-gdpr/
· https://www.fda.gov/drugs/prescription-drug-advertising/drug-advertising-glossary-terms
For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.
Mindy McGrath, Healthcare Industry Advisor
Jen Burke, Healthcare Industry Strategist
About Vynamic
Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.
Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
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