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Design Thinking in Life Sciences

21 May 2020

Design thinking may be one of the hottest buzzwords echoing throughout the halls of the business and technology worlds today, but the concept is not new. Since the late 1950s, designers of products of all types have employed and adhered to principles of design thinking like empathy, prototyping, co-creation, and user-centricity to create technical and physical products we all use today. Recently, as the gap between patient and healthcare companies has narrowed, the life sciences sector has shown a heightened interest in applying design thinking to the products and services they create and offer. To dive deeper into this topic I am joined by our resident expert Mike Cottone, a Director at Vynamic.

About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.

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