Pharma, Meet Gen Z: The Generation Redefining Trust and Attention
As Gen Z steps into the healthcare workforce, they’re bringing new expectations for authenticity, technology, and purpose-driven brands. The old pharma playbook? Invisible to this generation.
In this episode of Trending Health, host Adrea Cope sits down with Carolyn Frantz and Mindy McGrath to explore how life sciences marketers can evolve to engage the next generation of HCPs and patients — from short-form content and streaming-first strategies to redefining the pharma rep of the future.
To learn more about how we can help your team navigate these changing landscapes, please reach out to [email protected] or [email protected]
Podcast Tags: healthcare, life sciences, life sciences marketing, Gen Z, digital health, brand authenticity
Source Links:
- Gen Z more likely to report mental health concerns
- Generation X Faces Higher Cancer Rates Than Boomers: Study
Panel – Adrea Cope, Carolyn Frantz, Mindy McGrath
Research & Production – Adrea Cope, Carolyn Frantz, Hannah Yee, Mike Zapiec
Recording & Editing – Mike Liberto, Rachel Skonecki
For additional discussion, please contact us at TrendingHealth.com.
Featured Vynamic Team Members
About Vynamic
Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.
Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.
Want to learn more? Get in touch!
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