Liza Flaherty
(She/Her/Hers)
Director and Brand Strategy Offering Lead
My Vynamic color
Clay Grey / #d4d8ca
Innovative health industry management consultant with a focus on omni-channel brand strategy, product launch planning, marketing campaign management and media optimization.
Boston, MA
Get to know Liza.
Health Industry sector experience
Life Sciences
Vynamic service expertise
Go-To-Market Strategy; Operating Model & Organization Design; Product Launch; Strategic Planning & Mobilization
Health Industry areas of focus
Commercial: Operations & Strategy; Product Launch; DEI & Health Equity
Best early career advice received
Treat every assignment as the biggest of your career.
Favorite professional work experience
Leading the development of a health equity initiative focused on creation and deployment of digital resources, including a free mobile app for underserved patient populations within an above brand, omni-channel oncology program.
Why the health industry
Management consulting in the health industry provides an ongoing challenge: to bring order to chaos, solve complex problems and strategically innovate. Knowing that no amount of success yesterday will guarantee my victory today energizes me to focus on ingenuity and to never stop learning.
Birthplace
Pasadena, California.
Favorite personal accomplishment
Becoming “Aunt Liza” to my nieces Grace and Margot, and goddaughter, Mia.
Local best kept secret
Café 472, the best frozen yogurt in Boston. More specifically, the best frozen yogurt toppings selection in Boston, which is why we all eat frozen yogurt anyway, right?
My family
My fiancé Brandon, and our Great Dane, Wellington.
My Vynamic color
“Clay grey” represents my love of ceramics and sculpting. Grey is not a color of extremes, but rather of middle grounds, reasonable agreement. “Clay grey” acts as a reminder to replace “black and white” thinking with compromise and balance, both professionally and personally.
My Professional Journey.
My Vynamic Experience.
Take a look at the thought leadership I’ve contributed to during my time at Vynamic.
What’s your Vynamic color?
Vynamic is currently seeking new team members (and their chosen colors) to add to our diverse palette. Ready to join a team that prioritizes authenticity and individuality? Explore the skills and experiences we need to grow our team.