Podcast

A Check Up on Pharmaceutical Brand Planning

Play this Episode

The strategic process of establishing a plan that maximizes the value of a brand has been practiced in similar fashion for, well, a long time. As the healthcare landscape changes, the question the team discussed is whether the brand planning process needs to change and what are the opportunities for improvement? We will discuss the practice that Life Science brand teams employ and generally, what is and isn’t working in the process.

 

Resources

Mindy discussed a recent article published in Fierce Healthcare that announced the addition of Aetna and Ascension Health to the blockchain-focused alliance, Synaptic, that was initiated in 2018.

https://www.fiercehealthcare.com/tech/aetna-ascension-join-blockchain-alliance-targeting-provider-directories

 

Ryan discussed an interesting statistic published in Reuters regarding the high number of foreign-born individuals employed in a variety of healthcare industry roles in the United States.

https://www.reuters.com/article/us-health-professions-us-noncitizens/u-s-relies-heavily-on-foreign-born-healthcare-workers-idUSKBN1O32FR

 

Want to learn more? Get in Touch!

Contact our team to learn more about how we can help your needs.

Let's Talk

Send us a message and we'll get back to you shortly.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.