Digital solutions have been a cornerstone of Life Sciences marketing efforts for some time. Will that continue and how do Life Sciences organizations utilize digital to enhance customer experience? On this bonus episode of Trending Health we take a deeper look at this topic with friend of Vynamic Ryan Billings, Head of US Oncology Digital Marketing & Customer Experience at GSK. With many years of social media and digital experience spanning across various healthcare organizations, Ryan shares the interesting evolution, opportunities, and challenges in digital.
Engaging HCPs Through True Omnichannel Marketing
To meet evolving HCP expectations and our Life Sciences client’s business objectives, Vynamic collaboratively developed a new customer-centric omnichannel ecosystem that would transform how the brand (and the company) approached marketing.
- Life Sciences
COVID-19: Vaccine Development & Distribution
Introducing Season 2
Health Plan Call Center CRM Business Migration Strategy
A regional health plan sought to migrate to a new CRM platform as part of a multi-year technology transformation aimed at better servicing its members. This CRM is used by roughly a third of the client’s employees to document and manage tens of thousands of customer interactions a year.
Bonus Episode – Digital Pharmacy and Blink Health
Vaccine Disease Awareness Strategy
A Global Medical Affairs infectious disease team wanted to understand and leverage key learnings from Disease Awareness pre-launch/launch activities of relevant analog vaccines to inform a global strategy for a vaccine in clinical development. Learn more about how Vynamic approached and delivered this project.
Bonus Episode – The Story of Bainbridge Health
Pivoting Oncology Launch Plans Amid COVID-19
The COVID-19 pandemic has changed how new therapies are commercially launched in the US, and many life sciences manufacturers have had to pivot to ensure patients are able to access medications they need. Learn how Vynamic recently advised two large pharmaceutical companies working within in an alliance on how to pivot their launch planning efforts (both internally and externally) for two oncology indication launches.
Entrepreneurial Methods & Incubating Ideas in Healthcare
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