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Digital solutions have been a cornerstone of Life Sciences marketing efforts for some time. Will that continue and how do Life Sciences organizations utilize digital to enhance customer experience? On this bonus episode of Trending Health we take a deeper look at this topic with friend of Vynamic Ryan Billings, Head of US Oncology Digital Marketing & Customer Experience at GSK. With many years of social media and digital experience spanning across various healthcare organizations, Ryan shares the interesting evolution, opportunities, and challenges in digital.