Digital solutions have been a cornerstone of Life Sciences marketing efforts for some time. Will that continue and how do Life Sciences organizations utilize digital to enhance customer experience? On this bonus episode of Trending Health we take a deeper look at this topic with friend of Vynamic Ryan Billings, Head of US Oncology Digital Marketing & Customer Experience at GSK. With many years of social media and digital experience spanning across various healthcare organizations, Ryan shares the interesting evolution, opportunities, and challenges in digital.
Operating Model Communications Toolkit
The analytics, data, and insights function of a large global pharmaceutical company experienced several substantial changes in a short timeframe. Learn how Vynamic helped reposition this remodeled function as a strategic partner to internal stakeholders through a robust communications toolkit that conveyed their new identity, value, and offerings in a compelling way.
Spotlight Trends Minisode: Healthcare Technology
Spotlight Trends Minisode: Health Plans
Spotlight Trends Minisode: Provider
Brand Performance Assessment During Critical Launch Window
A second-in-portfolio pharmaceutical product faced underperformance during their critical launch window and asked Vynamic to conduct a 360° assessment of brand strategy and tactical execution.
Spotlight Trends Minisode: Life Sciences
Election 2020: Impact on Healthcare
Spotlight Trends Minisode: Public Health
Engaging HCPs Through True Omnichannel Marketing
To meet evolving HCP expectations and our Life Sciences client’s business objectives, Vynamic collaboratively developed a new customer-centric omnichannel ecosystem that would transform how the brand (and the company) approached marketing.
- Life Sciences
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