On this bonus episode we dive deeper into the topic of entrepreneurial methodologies and idea harvesting within healthcare organizations. While medication is meant to help in the treatment of people, the combination of highly sensitive medicines, complex workflows, and disparate technology platforms can risk patient safety and present avoidable costs for healthcare organizations. We are joined by friend of Vynamic Sean O’Neill to chat about this topic and how his organization, Bainbridge Health, is providing services to hospitals to enhance medication data.
Spotlight Trends Minisode: Provider
Brand Performance Assessment During Critical Launch Window
A second-in-portfolio pharmaceutical product faced underperformance during their critical launch window and asked Vynamic to conduct a 360° assessment of brand strategy and tactical execution.
Spotlight Trends Minisode: Life Sciences
Election 2020: Impact on Healthcare
Spotlight Trends Minisode: Public Health
Engaging HCPs Through True Omnichannel Marketing
To meet evolving HCP expectations and our Life Sciences client’s business objectives, Vynamic collaboratively developed a new customer-centric omnichannel ecosystem that would transform how the brand (and the company) approached marketing.
- Life Sciences
COVID-19: Vaccine Development & Distribution
Introducing Season 2
Health Plan Call Center CRM Business Migration Strategy
A regional health plan sought to migrate to a new CRM platform as part of a multi-year technology transformation aimed at better servicing its members. This CRM is used by roughly a third of the client’s employees to document and manage tens of thousands of customer interactions a year.
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