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Commercial organization design

The challenge

Our life sciences client acquired a new pre-commercial specialty medicine but lacked a business unit to launch or support it. Both a rapid sales force roll-out and a new commercialization strategy were needed amid moving timelines.

The approach

Vynamic was engaged by our client’s Commercial and Operations leadership to design a new specialty business unit, which included activation of market development, initial product positioning, and multiple Sales Force deployment scenarios. This project culminated with the hiring, training and launch of a new sales force. Vynamic also simultaneously directed multiple client teams to achieve commercial readiness in less than 5 months – several weeks ahead of schedule.

The results

Launching this new patient therapy from this business unit is the #1 strategic priority for our client. Additionally, this organization design laid the groundwork for the future of the business unit, including global commercialization and multiple pipeline products.

About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.

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