Faced with the challenge of brand teams managing their programs individually while overlapping their efforts and overextending limited resources, this global Pharmaceutical company identified Patient Assistance Programs (PAP) as a focus for improvement. With multiple vendors providing redundant services and patients receiving varying levels of support, the company was missing the opportunity to unify brands and identify on a corporate level their shared commitment to help patients.
Vynamic focused on a 3 step solution: Formalize, Elevate and Optimize. Our approach began with establishing the foundational elements of Patient Assistance Programs: overarching Philosophy, Brand Driven Strategy, Execution Capabilities, Participant Experience, as well as Management and Governance. These foundational elements comprised a framework that was used to understand their current programs, evaluate industry-leading programs and shape the future program.
By teaming with Vynamic, our customer has succeeded in reducing total program costs while increasing the speed with which it can implement program enhancements in response to market and industry dynamics.
Some specific results achieved include:
Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.
Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.
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