Home Insights Increasing revenue through direct-to-consumer digital strategy

Increasing revenue through direct-to-consumer digital strategy

2 mins read

The challenge

A global Healthcare Provider desired to create a new revenue stream for its wellness and prevention suite of online digital health coaching programs. Their existing business model was based solely on a business-to-business (BTB) revenue stream, and there was a strong desire to diversify and develop new channels and offerings.

Our approach

Vynamic mobilized a team and employed a co-creation approach to help the provider execute on its direct to consumer strategic initiative. The Vynamic team had overall program management responsibilities and also functioned as the provider’s liaison with Medical, Legal and Regulatory affairs to ensure the site and its content were staying within regulations. Upon site launch, Vynamic moved from a program management capacity into an online marketing and strategic execution role.

The results

Vynamic’s leadership yielded numerous benefits, and the Provider now has a more diversified business model.

Some specific results achieved include:

  • Developed a new revenue stream with an above industry average conversion rate of 1%
  • Increased brand awareness of the provider’s suite of programs through a comprehensive online marketing program that generated over 2,000 visits per day
  • Robust data analytics and reporting processes, procedures and templates to facilitate data-backed decisions for site optimization improvements

About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.

Want to learn more? Get in touch!