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Reducing healthcare costs through innovative provider engagement

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The challenge

A Healthcare consumer services company that partners with Fortune 500 employers hypothesized that its member-centric business model would be optimized with more effective Provider engagement. Aligning expectations of Providers, members, and its self-insured clients was essential to creating a reinforcing and sustainable model that would allow for both increased member satisfaction, and reduced healthcare costs.

Our approach

Vynamic created and tested a set of hypotheses externally with Providers and industry executives in target geographies to collect the voice of the Provider. The information gathered from the hypotheses testing effort was synthesized to reflect the expectations of Providers and inform the engagement strategy. The appropriate relationship campaigns, services, and incentive programs were defined as part of the overall Provider strategy.

The results

Vynamic coupled market research with its industry experience to develop a comprehensive Provider engagement strategy that could be operationalized quickly to meet the customer’s time-sensitive needs.

Some specific results achieved include:

  • Identified the right Providers in the right geographies
  • Established portfolio of standards and premium services to fulfill Provider expectations
  • Developed cost-benefit analysis for that anticipates $3M in economic returns in 2010

About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.

Want to learn more? Get in touch!