Following the acquisition of a large company, Vynamic’s global biopharmaceutical client needed to integrate the distinct Commercial Operations teams. Because of our proven expertise in this business area with the client, Vynamic was trusted to lead the transformation from two very different teams into a new, single organization with common tools and ways of working. Successful integration was required to ensure that all stakeholders would have a seamless experience in working with the new company and its therapies, achieving both business outcomes and improving patient health.
Organization integrations are common in Life Sciences, with established playbooks and best practices abounding. However, executing them successfully and seamlessly within a newly combined organization requires an uncommon approach – one that is rooted in a deep knowledge of the affected business areas; a broad understanding of the impacts to people, processes and technology; the ability to collaborate and quickly navigate across teams; and the flexibility to adapt and apply innovative ways to meet the distinct needs and objectives of the new organization.
Vynamic applied our deep knowledge and experience across several steps to facilitate the integration:
Establish the program management framework
Conduct discovery activities
Create the future state
Deliver change management and training
Vynamic’s leadership resulted in the successful integration of commercial capabilities via shared processes and systems including CRM, Customer Master (MDM), Data Management & Analytics, Field Sales Reporting, and more. The new and enhanced capabilities enabled the Commercial Operations and IT teams to effectively support the business and provide enhanced services to stakeholders. Additionally, the client benefited from improved insights/analytics across the business supporting both short and longer-term strategies.
Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.
Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.
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