A recent Gartner Predicts report highlighted that by 2027, 40% of GenAI projects in Life Sciences will fail due to non-technology related reasons – such as high costs, poor change management & adoption, lack of proper governance and misaligned processes.1 On the flip side, in partnering with our clients, we’ve also witnessed the direct impact AI can have, such as utilizing AI-driven sales suggestions to boost TRx by over 20%.
Bridging the gap between strategy and measurable impact demands thoughtful design and disciplined execution, particularly in the face of common technical and organizational challenges. These may include fragmented data sources, siloed cross-functional teams, manual segmentation processes, limited personalization, high-volume content libraries, and insufficient planning for adoption and measurement. To address these barriers and implement effective AI-powered omnichannel strategies that ultimately improve customer experience, we recommend focusing on the following foundational elements:
1. Data Strategy & Governance
With data scattered across various sources and often lacking in quality, it’s essential to establish a robust master data management program and governance framework to ensure accuracy and build trust. AI platforms can seamlessly unify these disparate data sources into a comprehensive 360-degree view of the customer. To truly leverage this unified data, it’s crucial to identify and thoughtfully store the information needed to answer key business questions, blending both business acumen and data expertise. The investment in data governance provides the return of better customer insights, deeper personalization and effective micro-segmentation.
2. Clear Organizational Governance
AI-powered omnichannel initiatives introduce significant cross-functional complexity, requiring tight integration across:
To succeed, organizations must proactively address AI’s impact on operating models, processes and ways of working across cross functional teams. Establishing clear governance frameworks – including defined roles, decision rights, and accountability structures are critical to drive sustained impact and improved cross-functional capabilities.
3. Opportunities to Improve AI-Omnichannel Initiatives Results
Our experience across AI-enabled commercial initiatives shows that while many organizations have invested in foundational tools and platforms, two areas consistently offer outsized returns when optimized: segmentation and content suggestions. These areas often determine whether AI-omnichannel strategies translate into real-world engagement and measurable outcomes.
Together, these improvements can significantly enhance the precision, relevance, and impact of AI-powered omnichannel strategies, driving better engagement and business results across key audiences.
4. Roadmap to Results
Excellence in silos is not enough – real impact requires a unified, actionable roadmap that aligns teams, sustains momentum, and provides tactical guidance through every stage of execution, including:
After establishing the foundational elements above, expect impactful results such as the following:
At Vynamic, we believe omnichannel and AI initiatives are not just about deploying technology, they’re transformative forces that redefine how your organization operates and leads to improved customer engagement. We tailor our approaches to meet you where you are, enabling role-specific use cases, fostering cross-functional team alignment, and delivering measurable results. Our Omnichannel, AI Mobilization, and Tech & Digital Transformation services are designed to scale programs that drive real value. We partner with you to seamlessly manage teams, resources, and tactics, embedding these programs throughout your organization.
Vynamic core strengths include:
We don’t just advise, we embed, execute, and enable your teams to sustain AI and omnichannel excellence.
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References
Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.
Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.
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