The analytics, data, and insights function of a large global pharmaceutical company experienced several substantial changes to its operating model including leadership, structure, and offerings. This team engaged Vynamic to reposition the remodeled function as a strategic partner to internal cross-functional stakeholders by clarifying its value proposition and establishing a new “brand identity”.
Clear and compelling communications start with internal alignment and a clear purpose. Working sessions sparked new ways of thinking that brought clarity to the team and drove the development of a comprehensive communications toolkit that included:
“Function on a page”
A one-pager that succinctly describes the team’s overarching goals and each of its six service offerings’ value in lay terms. This quickly answers the questions “Who are we?” and “What can we do for you?”
Service offering elevator pitches:
Simple elevator pitches that each service offering team can use during meetings with cross-functional stakeholders to describe offerings with great clarity.
Service offering value-props:
One-pagers for each service offering that describe who they are, what they do and deliver, the value to the business, problems they solve to support the business, and measures of success.
Service offering interaction models:
Process flows rooted in solving top business objectives that demonstrate “how it works” to offer high-quality analytical products and tools.
Vynamic delivered a Strategic Communications Toolkit that conveys the functional team’s service offerings and value to the business. The toolkit was designed so that it could be used for meetings with cross-functional stakeholders or to onboard their own growing team. Our client can now clearly and confidently communicate their mission, optimize how they work and perform, and serve as a true strategic partner with cross-functional stakeholders.
Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.
Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.
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