Home Insights Strategic discounting framework

Strategic discounting framework

The challenge

Our global life sciences client faced a market dynamic increasingly focused on discounting medications with payers. Amid these market pressures, our client needed a cohesive strategy to address eroding margins while not compromising the need to grow market share.

Our approach

Vynamic was engaged to implement a strategic framework that enabled the organization to make more informed and holistic decisions that factored in the value of their current portfolio and product pipeline. Vynamic supported efforts to ensure strategic alignment, and also governing and escalating decisions that fall outside of agreed upon strategies.

The results

Our client implemented this new strategic framework – as well as an analytics based decision support tool – all enabled by a robust governance framework. In addition, portfolio management concepts have been embedded into the client’s organization. This has created immediate value by changing the way our client goes to market and negotiates with payers.

Some specific results achieved include:

  • Senior executive buy in to new strategic framework
  • Change management and roll out of new governance process
  • Improved decision-making alignment across sales, marketing and managed markets leadership

About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.

Want to learn more? Get in touch!