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Support of a KOL engagement strategy

The challenge

In order to support Key Opinion Leader (KOL)-specific engagement activities, our client desired a more complete understanding of intended launch markets. They were seeking to design and implement activities to support the launch of a product in two emerging markets.

Our approach

Vynamic conducted a gap analysis of the client’s target markets and competitor engagement strategies, assimilating market research insights and a landscape analysis to identify trends and gaps. Input from local affiliates were incorporated into the research to validate the findings.

The results
  • A detailed analysis of the public and private healthcare systems in the target markets and existing competitor strategies and tactics.
  • Recommendations developed for engagement strategies and tactics, including key messages.

About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.

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