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Our trusted team of thought leaders provides the latest insights and perspectives on important health industry and management consulting trends and topics.
The Chief Marketing Officer of a prescription digital therapeutics (PDT) company was seeking to prepare the organization for future launches.
A solid strategic foundation is critical to a successful launch, and a team’s core foundational elements are its guiding light.
A biotech client needed to establish and scale a new US organization to commercialize its first product.
Pharmaceutical and healthcare companies need more transparent, collaborative, and cost-effective launch strategies.
A company was launching a new drug within the US Oncology Market and did not have a formal team and/or strategic launch plan in place a year out.
