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Oncology product launch

The challenge

A global Life Sciences company was launching a new oncology drug in the US market and did not have a formal team and/or strategic launch plan in place one year prior to anticipated FDA approval.

This was the team’s first launch for the new drug, but many more were to follow as additional indications were anticipated to hit the market in the coming years.

The company – understanding that a launch comes with both excitement and complexity – approached Vynamic to help achieve two key objectives:

1. Mobilize a launch team across 15+ functional areas

2. Develop the tools, processes and governance required to efficiently and repeatedly drive towards future launches

Our approach

Vynamic guided the team through a 10-week ‘Boot Camp’ to ramp-up, kick-start and establish key program elements. Activities included:

1. Confirming Launch Leads
2. Defining launch success and objectives
3. Identifying and rallying team members
4. Outlining a formal meeting cadence and launch governance
5. Developing a robust launch project plan

After ‘Boot Camp’ Vynamic supported the team in launch plan execution by establishing accountability through efficient communication and transparency:

  • Program monitoring and control;
  • Risk identification and mitigation planning;
  • Launch meeting management;
  • Strategic oversight;
  • Day 0 planning and execution.
The results

Vynamic worked hand-in-hand with the launch team to:

  1. Build repeatable processes and tools –
    not only for the initial launch but for multiple additional launches to date
  2. Achieve Launch Readiness weeks before the PDUFA date
  3. Execute flawlessly upon the Day 0 plan while setting new standards for the organization’s future launches

The client’s preparation enabled a successful launch into the market while creating rapid awareness and adoption of the drug – helping to maximizing its market share within the defined patient population.

About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.

Want to learn more? Get in touch!