Home Insights Vaccine disease awareness strategy

Vaccine disease awareness strategy

The challenge

A Global Medical Affairs infectious disease team wanted to understand and leverage key learnings from Disease Awareness campaigns and related pre-launch/launch activities of relevant analog vaccines. These learnings would then inform a global pre-launch strategy for a vaccine in clinical development.

The approach

Vynamic’s approach combined our subject-matter expertise and insight with robust methodology and collaborative client partnership. We created strategic recommendations to guide the client team’s future global strategy. Our stepwise approach included:

Methodology for primary and secondary research
Interviewed internal experts, researched additional secondary sources, and assessed strategic gaps.​

Disease awareness overview​
Analyzed the Disease Awareness landscape for each of the analogs, both before and after each vaccine launched​.

Review of market access, regulation, and policy​
Reviewed and assessed additional key topics of interest that would impact the client’s strategic planning.​

Conclusions and strategic recommendations​
Distilled key conclusions for each analog and developed strategic recommendations related for the client team to take forward to senior leadership.​

The results

Overall, our partnership with the client was positive from beginning to end, and our clients remarked how engaging and collaborative an experience it was. Vynamic’s unique approach helped the client team understand the key historical events and challenges to help them preempt and mitigate as part of their future strategy for launch. Our clients shared their intent to utilize our work cross-functionally given its high relevance and impact for their future global discussions and planning, meetings, and decisions. Due to this work, our clients have been armed with a key input needed to inform their future strategic options.

About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.

Want to learn more? Get in touch!