We provide expert support across the following areas:

 

Commercial Team Enablement

We can help you:
  • Develop your HCP / consumer strategy and campaign
  • Plan third-party insight meetings and congresses
  • Create your commercial KOL engagement strategy
We provide strategic support as you:
  • Define your pricing and contracting strategy
  • Develop your value proposition
  • Engage specialty pharmacy networks
  • Create and deploy field sales teams
  • Design CRM, develop training, and ensure field-readiness

Medical Team Enablement

We can help you:
  • Conduct medical, strategic, and tactical planning
  • Develop your scientific platform and content
  • Design and manage your MSL training plan
  • Facilitate approval of MSL content

Functional Teams Enablement

We can help you:
  • Design and implement your commercial IT ecosystem
  • Enable your commercial digital production process
  • Set up your commercial reporting and data strategy
  • Design and implement an end-to-end patient-support program, including HUB / co-pay vendor selection
  • Define manufacturing and packaging launch plan
  • Design your supply chain launch plan
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A global life sciences company needed support in developing a commercial launch operating model and partnered with Vynamic to create a tailored launch framework that would successfully bring five innovative therapies to market over the next three years.

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Brand Performance Assessment During Critical Launch Window

A second-in-portfolio pharmaceutical product faced underperformance during their critical launch window and asked Vynamic to conduct a 360° assessment of brand strategy and tactical execution.

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Vaccine Disease Awareness Strategy

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Alzheimer’s Disease State Awareness Campaign

Our Life Sciences client was planning to launch its first Alzheimer’s therapy. Despite being many months away from launch, our client wanted to establish itself as a trusted source of Alzheimer's Disease information, both online and at HCP conferences.​

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Streamlined Launch Readiness Plan and Global-to-Local Alignment

A pharmaceutical company was looking to develop a successful global brand strategy and launch readiness plan for a novel oncology drug. The company wanted cross-functional collaboration on the brand vision and positioning statement from the Global and Affiliate teams.

Streamlined Launch Readiness Plan and Global-to-Local Alignment
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Commercial Organization Design

Our life sciences client acquired a new pre-commercial specialty medicine but lacked a business unit to launch or support it. Both a rapid sales force roll-out and a new commercialization strategy were needed amid moving timelines.

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Emerging Digital Capability Launch

Faced with a challenging business environment, a launch brand for a leading global Pharmaceutical company went to market without the support of a traditional sales force.

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