Between rising drug prices, increased cost-sharing, and difficulty determining true out-of-pocket costs – drug discounting has grown in popularity as savvy consumers look for simple solutions and affordable options. Jen, Mindy & Ryan discuss this recent discounting explosion and what it means for the healthcare industry – starting with a quick primer on how one of the most popular methods, drug discount cards, actually work (01:06). Fueled by public concern around prescription affordability (08:34), discounting companies continue to proliferate and see enormous growth – often filling a market gap in consumer choice, transparency, and convenience (11:44). Discounting companies are poised to upend PBMs’ pharmacy benefit economics, plan sponsors’ decisions, and the entire generic market (14:13). They also present an opportunity for organizations who can harness the potential of increased access and empowered consumerism in the prescription drug space (18:10).
Podcast Tags: healthcare, drug costs, drug prices, drug discount cards, discount pharmacy, retail pharmacy, PBMs
Source Links:
· https://www.drugchannels.net/2020/08/how-goodrx-profits-from-our-broken.html
· https://www.drugchannels.net/2021/03/how-goodrxs-rapid-growth-creates.html
· https://www.drugchannels.net/2021/08/why-goodrxnot-amazonmay-be-true-pbm.html
· https://www.protocol.com/manuals/health-care-revolution/prescriptions-goodrx-coronavirus-interview
· https://www.pharmacytimes.com/view/the-truth-about-pharmacy-discount-cards
· https://www.uspharmacist.com/article/a-pharmacists-primer-on-prescription-discount-cards
· https://www.kff.org/health-costs/poll-finding/public-opinion-on-prescription-drugs-and-their-prices
For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.
Mindy McGrath, Healthcare Industry Advisor
Ryan Hummel, Executive and Head of Provider Sector
Jen Burke, Healthcare Industry Strategist
Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.
Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
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