Home Trending Health podcast Navigating the Dynamic Process of Brand Planning

Navigating the Dynamic Process of Brand Planning

12 September 2024

In today’s competitive and dynamic pharmaceutical landscape, mastering the art of brand planning and management is crucial to success. In this episode, Jen and Mindy are joined by Vynamic’s Brand Strategy Offering Lead, Liza Flaherty, to discuss common challenges, best practices, and latest trends impacting the process of creating an effective brand plan.  

For our listeners, if you want to learn more about Vynamic’s Brand Strategy offering and brand planning capabilities, please email [email protected] or visit our website for more information.  

Podcast Tags: healthcare, life sciences, product launch, brand planning, life sciences trends 

 

Source Links: 

Panel – Jen Burke, Mindy McGrath, Liza Flaherty 

Research & Production – Liza Flaherty, Adrea Cope & Everly Petruzzelli  

Recording & Editing – Mike Liberto, Rachel Skonecki 

 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Featured Vynamic Team Members

Jen Burke

Director

Liza Flaherty

Director and Brand Strategy Offering Lead

Mindy McGrath

Senior Executive & Health Industry Advisor

About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.

Want to learn more? Get in touch!