Digital Marketing Organization Strategic Support

THE CHALLENGE

The digital marketing group in the US Sales & Marketing organization of a leading Life Sciences company was comprised of five previously separate service lines. This new group needed to learn to collaborate, operationalize their day-to-day activities, and determine how to meet the business objectives that were outlined by the organization.

OUR APPROACH

Vynamic partnered with each member of the digital marketing group’s leadership team to understand their business objectives, personal style, and areas of greatest need. The combination of this information coupled with the overall goals of the digital marketing group allowed Vynamic to create cross-team alignment by driving communications out to the group and proactively addressing gaps. Additionally, Vynamic employed a “custom-fit” approach with each member of the group, managing key strategic and operational initiatives with maximum efficiency. By always “doing the right thing” and executing each project with excellence, Vynamic was able to earn the trust and respect of the customer’s digital marketing group.

THE RESULTS

Our Life Sciences customer’s digital marketing group achieved significant operational and strategic milestones.

Some specific results achieved include:

• Implementation of several new digital capabilities such as integration with a leading physician point-of-care service provider and delivery of a rep-to-physician email platform
• Cost savings of $1M across the digital marketing group
• A documented approach to brand strategy and planning